If someone knows anything at all about marketing and building a brand, it’s probably that brand safety is crucial in building a reasonable brand image. But what does it mean? By brand safety, marketers mean how the context in which the advertisement of the product...
The audio industry is constantly giving new opportunities to its users. A new player in the audio world is social audio. It’s a new form of social media in which communication happens only through audio. Like they say: necessity is the mother of inventions. Everyone remembers...
“Strong Women in IT” is an initiative that is aimed at the creation of the standards of women’s presence at a managerial position in the new technology industry. The goal is to promote the best market practices regarding the functioning of women in business. “What do...
08 Oct Digital audio investment analysis – consolidation of audio In one of their latest articles, ExchangeWire writes about the consolidation in digital audio. You can find there an analysis of the investment within digital audio over the course of the last nine months. It...
07 Oct The shopping season is coming – let’s schedule audio ads! Every year, the winter shopping season starts earlier and earlier. Commonly, people tend to buy holiday gifts on Black Friday or Cyber Monday but this year Amazon predicts that people will start to...
05 Oct Paul Cranwell joined AdTonos as VP of Strategic Partnership AdTonos appoints Paul Cranwell as VP of Strategic Partnership to its team. Paul is a partnerships and business development specialist with over 25 years leading teams in digital, traditional media and advertising in both media...
01 Oct Magna Global – 51% growth in podcasting and streaming! Magna Global, a media intelligence company, has released the next edition of the U.S. Advertising Forecast report. The analysis shows the difference in ad spend between the first half of 2021 and the same...
29 Sep Extraordinariness of everyday life – a new audio’s opportunity The pandemic situation changed everything. It completely reorganised our day-to-day lives as well as the way we look at things that surround us. Separation, isolation and deprivation of contact don’t have a positive effect...
15 Sep ExchangeWire: Programmatic Audio for Marketers Following the IAB Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers can leverage programmatic opportunities within...
13 Sep Paul Smith joined AdTonos as Senior VP of Sales Posted at 16:00h in News by Oliwia Bukała AdTonos has appointed Paul Smith as Senior VP of Sales to support the global growth of sales, with a primary focus on...