IAB Europe Tag

Many thanks to the fantastic organisers behind IAB Forum Warsaw! It was especially encouraging to see ongoing discussions about social and environmental responsibility in marketing, through sessions on carbon footprints as KPIs (led by Spark Foundry’s Małgorzata Hejka, and Zenith’s Agata Szustak), how technology...

How do we prepare for a post third-party cookie era? “Companies need to do their utmost to comply with the law while using data for advertising related purposes.” – IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have...