Our CEO, Michal Marcinik, was one of 25 leaders in adtech and digital marketing to be interviewed by Performance Marketing World about the Q2 Bellwether Report. Here’s what he had to say: “The results of the quarter are obviously no cause for celebration for the...
AdTonos, run by Radio Net Media has appointed Tony Moustakelis to support the growing demand in the US. Tony Moustakelis Moustakelis has over 10 years of experience as a Business Development Director at iHeart Media and has worked in sales for over 16 years among others at...
Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels. Traditionally, audio advertising heavily relied on contextual targeting, as audio is one...
Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR,...
Traditionally, audio advertising heavily relied on contextual targeting, as audio is one of the few formats that is consumed throughout the entire day, yet contextual targeting is not as commonly used or available on digital platforms. As a result of the new privacy regulations (GDPR,...
What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum.“Google’s phasing out of third-party cookies is well documented and the entire industry...