audio advertising Tag

A recent study sponsored by iHeartMedia and PMX and conducted by Magid reveals that radio and podcast listeners see radio and podcast hosts as authentic and trustworthy. Did you know that this can also have a positive effect on brand perceptions?  The Study’s Findings Radio hosts...

9 -15 May 2022 is Mental Health Awareness Week. While societies have made leaps and bounds in recent years around talking about mental health issues in more positive ways, Simon Dent (founder and managing director of Dark Horses) noted in his 2019 article for The...

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels.  Traditionally, audio advertising heavily relied on contextual targeting, as audio is one...

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising.  London, UK, 7th April 2022 – AdTonos- member of IAB UK, IAB Europe and the European Association...

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising across radio, podcast, music streaming and mobile gaming channels.  As a result of the new privacy regulations (GDPR, Apple’s ATT Privacy...