advertising Tag

Paul Smith, SVP of Sales, AdTonos The world is changing, and so is Netflix. Or, Netflix is changing, and so is the world. Hyperbolic? Perhaps. But the statement touches on truth: as Netflix has announced, it is to expand and transform its service offering to include...

Paul Smith, SVP of Sales, AdTonos The world is changing, and so is Netflix. Or, Netflix is changing, and so is the world. Hyperbolic? Perhaps. But the statement touches on truth: as Netflix has announced, it is to expand and transform its service offering to include...

How do we prepare for a post third-party cookie era? “Companies need to do their utmost to comply with the law while using data for advertising related purposes.” – IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have...

What Google’s cookie-less privacy measures mean for marketers and what is the alternative in the cookie-less world has summarised Lee Wilson, Head of services at Vertical Leap, in the article in The Drum.“Google’s phasing out of third-party cookies is well documented and the entire industry...