AdTech Tag

It’s the perfect time to be a publisher or an advertiser on audiobook platforms! Audiobook audiences and revenues have grown for 10 consecutive years, and in 2021 alone, revenues increased to $1.6 billion. That’s a huge 25% boost in revenue!  The Most Popular Audiobooks Genres  In 2021,...

The Smart Speaker Audience at a Glance  What does the audience for smart speaker audio look like in 2022 so far? A recent study by NPR on Smart Audio surveyed 1190 smart speaker owners, 560 users of voice-operated assistants on non-smart speaker devices and 584 users...

Many thanks to the fantastic organisers behind IAB Forum Warsaw! It was especially encouraging to see ongoing discussions about social and environmental responsibility in marketing, through sessions on carbon footprints as KPIs (led by Spark Foundry’s Małgorzata Hejka, and Zenith’s Agata Szustak), how technology...

Did you know that June is Audiobook Appreciation Month? Want to celebrate but have no idea where to start?  We asked the AdTonos team to recommend their favourite audiobooks, and they didn’t fail to deliver! AdTonos’ Top Picks – Fiction and Non-Fiction Top fiction recommendations included...