news

This week’s round-up of London appointments some of the senior roles including AdTono’s Business Development Director – Lisa Stevenson. Before joining the AdTonos team Lisa worked at Communicorp UK having the opportunity to manage a team across several radio stations and was responsible for commercial...

Transparency is invaluable across the entire programmatic value chain. AdTechs and Martechs need to be able to attribute ad spend, or match ad impressions end-to-end. This is so that they can then carry out accurate financial audits, cost-benefit analyses and establish their marketing strategy’s ROI....