AdTonos Appoints Agata Hirche, previously of Omnicom EMEA, as VP of Product

AdTonos Appoints Agata Hirche, previously of Omnicom EMEA, as VP of Product

Digital audio advertising platform and one of the fastest-growing companies in the audio advertising industry, AdTonos, appoints Agata Maria Hirche, former Head of Platforms & Capabilities EMEA at Omnicom Media Group, as a VP of Product.

London, UK, 29th March 2022 – AdTonos, run by Radio Net Media which successfully monetizes podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Agata Hirche as  VP of Product to develop the global programmatic platform, focusing on audio media buying and cross-device targeting. 

Agata Maria has over 10 years of experience as a digital media professional and has worked in digital media since 2008 across the North American and EMEA markets, successfully launching a number of innovative solutions including both technology platforms and data offerings. Agata’s previous key business focuses has included technical vetting and matching, on target with financial and market technology growth potential.

Agata has spoken at prestigious events like the World Media Conference in 2017 – where she educated the market about mobile advertising opportunities for brands. Agata will work to strengthen and develop AdTonos’ product strategy and innovation to meet business goals. 

Agata’s extensive experience also includes the successful launch of television advertising measurement provider, Samba TV, in Europe, as well as leading programmatic capabilities on behalf of the world’s largest advertising agency network Omnicom Media Group in the U.S. In her roles, Agata’s responsibilities also included managing performance for brands as well as developing B2B relationships with vendors. 

AdTonos works with online audio publishers and advertisers to deliver effective advertising solutions. Agata Hirche will strengthen AdTonos’ product vision and capabilities so the company can meet the increasing demand for effective, measurable tools within digital audio advertising and will develop solutions to support consumer outreach via programmatic audio. Agata’s appointment will help support the company’s expansion with AdTonos’ audience growing over 5-times in 2021, achieving over +3 billion playouts and +272 million unique listeners.

“I am extremely delighted to have Agata join our AdTonos team. From the beginning of the project, our team has created and developed cutting-edge innovations. We deliver state-of-the-art tools in the audio advertisement space, e.g., our first-of-its-kind audio interactive ads technology YoursTruly. YoursTruly is a proven, commercially successful interactive ad solution in the advertisement market, as seen in our audio campaign for Audi, and other clients from different industries. Our ambition is to create more and more innovations in the digital audio ad space. I strongly believe that thanks to Agata’s knowledge and experience, we will open up unprecedented opportunities for both advertisers and audio publishers. Our ideas for audio tools will be enhanced and launched on the market even more efficiently, and they will contribute to the development of our company and the entire industry.” said Michal Marcinik, CEO & Founder of AdTonos. 

Agata Maria Hirche, AdTonos VP of Product added: “Joining AdTonos provides a great opportunity to shape the landscape of audio adtech and to integrate publishers with the programmatic ecosystem. I am tasked to build out solutions and to allow for a seamless consumer experience, benefiting the content creators and brands. I am motivated by the team’s expertise, who is very well positioned to move the industry to the next level.” 


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