From the market Tag

Transparency is invaluable across the entire programmatic value chain. AdTechs and Martechs need to be able to attribute ad spend, or match ad impressions end-to-end. This is so that they can then carry out accurate financial audits, cost-benefit analyses and establish their marketing strategy’s ROI....

How do we prepare for a post third-party cookie era? “Companies need to do their utmost to comply with the law while using data for advertising related purposes.” – IAB Europe’s 2021 Third-Party Cookies Guide As digital marketers approaching a post third-party cookie era, we increasingly have...

Did you know that a survey found that nearly 70% of respondents exposed to podcast advertising agreed the ads increased their awareness of new products or services? “According to recent research, nearly 60% of U.S. consumers older than the age of 12 listened to podcasts in...

We’ve been waiting for it and it’s coming! Slush 2021 is bringing together the world’s leading founders, investors, executives and media at Helsinki Expo and Convention Center. Slush is all about inspiration, pitching and networking so don’t hesitate to reach out to us if...